Loren Schmal, Executive Assistant to Bettina Pickering
Loren is the owner of CyberPA, a South African based Virtual Assistant company.
Loren has extensive business savvy and expertise when it comes to running an office effortlessly. She can see the potential in people, situations and things and knows how to apply it to full effect. She is also keen to make life easier for others and help them make the most of their time. Loren wants her clients to do more of the things that they’re good at and to outsource the rest. This is why she started Cyber PA.
Prior to establishing Cyber PA, Loren spent over 15 years in different corporate and SME environments, with the focus areas being secretarial, administration and management support roles. Having worked with MD’s, SME’s and professionals, she is very familiar with managing different workloads within tight deadlines. This equipped her with the invaluable skills required to run a successful VA business. She is passionate about people and business. She believes in being positive and encouraging growth also being professional. She decided to utilise her experience and expertise and start her own business, supporting other businesses and also equipping people with skills for future opportunities. She finds that having a good rapport with the people she works with goes a long way in creating a fantastic working relationship.
Loren is also a qualified social media manager.